AUDI SECRET LAB
CLIENT: AUDI STUDIO: RED PAPER HEART
Audi Secret Lab is the digital extension of Audi's exhibit at the 2014 Consumer Electronic Show. Similar to their booth at CES, the site is inspired by lenticular tiles. Depending on what angle someone looks at these tiles, it creates an illusion that the tiles are flipping and changing colors. The website utilizes a face-tracking application via webcam to simulate a similar experience. Content is revealed in a playful and experiential way by having the user tilt their head to either the left or right.
The hashtag #AudiCES was created to populate some of the content on the site. It works by pulling in tweets from Twitter or photos from Instagram and displaying them in the triangular shapes.
AWARDS & RECOGNITION
SCROLLING IS BORING
A mobile and tablet version was created and works by tilting the device to the left or right.