Art Direction, Interaction Design, Illustration
CLIENT: MACY'S STUDIO: SAME TOMORROW
The popular Macy's Thanksgiving Day Parade is a tradition dating back 89 years ago. This event is experienced by more than 3 million New Yorkers annually and over 50 million viewers from home. I had the privilege to work on a series of projects for this historic event including the website and installation located out front of Macy's Herald Square.
The concept of the website was to create a fun and festive experience targeted towards both adults and kids. I illustrated a bunch of balloons that varied in size and shape that housed all the navigation items. Users can scroll through the balloons to find information on the parade such as routes, history, line-up, etc. I also created a custom font that's used for the main navigation links and headers.