MTV ARTISTS PLATFORM
Interaction Design, UI, Product Design, App Design
The initial concept of MTV Artists was to create a music platform that provided both established and emerging artists a destination to promote their new album, videos, tour dates, photos, social media content and more. Artists were given complete control of what content populated their page.
What started as a stand-alone music destination, MTV Artists became the template for Viacom's other music brands, VH1 and CMT, and eventually become the music hub on mtv.com
I was involved in this project from the initial concept stages to the product launch. Post-launch, I continued to work on new features, updated versions and help improve the overall product.
AWARDS & RECOGNITION
One of the features of this product was to allow users to create and track their favorite artists. Through the years, with user feedback and A/B testing, we went through many iterations to improve and simplify this feature.
ARTIST MAIN & SUB-PAGE EXAMPLES
Below are desktop and app versions for MTV Artists pages. The app was available for both iOS and Android devices. The goal was to create a consistent and seamless experience between the different platforms.
For artists premiering a new album, we wanted to create an experience where the content would stand out. We designed a new dynamic album player for MTV that could easily be rebranded for VH1 and CMT as well.
The initial version included a full-screen image of the artists with the tracks overlaying on top of the design.
After numerous rounds of user testing, we incorporated the feedback and tweaked the album player. Some of the updates include moving the audio controls to a more open area, reposition the track listings, so they don't overlay on the image and allow artist and labels to customize the colors for the audio player.