MTV MUSIC METER
Product Design, Art Direction, UI/UX
CLIENT: MTV STUDIO: SAME TOMORROW
MTV Music Meter utilizes an algorithm developed by EchoNest to rank the top 100 emerging artists. The site works by tracking artists social media buzz through Twitter, Facebook, blogs, and news feeds and ranks them according to which artists is creating the most velocity at any given moment. MTV Music Meter allows fans to discover potential new artists that they might not have heard before.
This product was designed for the web, iOS, Android and Samsung Smart TV.
AWARDS & RECOGNITION
We explored the concept of having all the artists content nested in what we called "cards." The idea was to make the ranked artists the main focus on the page. Once a user clicks a card, the content would expand like an accordion.
The idea of an embedded audio player was pitched during the process. The thought was to help drive more traffic to MTV Music Meter and allowed possible sponsorship opportunities.
MTV Music Meter was also available for Samsung Smart TVs. The challenge was to create a consistent experience with the desktop and app versions. Obviously a tv remote functions differently so we tried to simplify the number of steps the user had to press to access content.
For the launch of the Music Meter app, MTV took over the Samsung Experience store located at Columbus Circle. The app was showcased on all mobile and tablet devices as well as tvs. I worked on a series of illustrations and animations that was displayed throughout the store.