Art Direction, Visual Design, Illustration
MTV wanted to launch a series of playlists that would live on Apple Music, Spotify, and SoundCloud. The idea was to feature a new playlist and album cover every week. The challenge was to create a series of designs that was custom to a particular playlist but also allowed the artist image to be swapped out fairly quickly, all while keeping a consistent look throughout the series.
With the brief in mind, I came up with the art direction, designs, and illustrations that worked seamlessly to acheive the goal. In addition to living on the music apps, the designs were also used in various social media platforms such as Instagram, Twitter, and Facebook.
PLAYLISTS ON MTV.COM
WHAT PEOPLE ARE SAYING