ChallengeCreating a first-of-its-kind music platform for MTV. The initial concept of MTV Artists was to create a music platform that provided both established and emerging artists a destination to promote their new album, videos, tour dates, photos, social media content and more. Artists were given complete control of what content populated their page.
What started as a stand-alone music destination, MTV Artists became the template for Viacom's other music brands, VH1 and CMT, and eventually become the music hub on mtv.com
I was involved in this project from the initial concept stages to the product launch. Post-launch, I continued to work on new features, updated versions and help improve the overall product.
Working in close collaboration with a cross-functional team we prioritized a list of features for an MVP that included:
- Artist information (years, location, genre)
- Tour dates
Throughout the six year project, we used data from the first version to guide our development of new and improved features.
One of the features of this product was to allow users to create and track their favorite artists. Using feedback and A/B testing, we went through many iterations to improve and simplify this feature.
With over 900k artists in the network, users can search for their favorites by simply typing the artists name anywhere and anytime their on the site.
Artist main & sub pagesBelow are desktop and app versions for MTV Artists pages. The app was available for both iOS and Android devices. The goal was to create a consistent and seamless experience between the different platforms.
Sound ID, a feature built into the app allows fans to easily discover songs by placing their phone next to the speaker or by typing in a few words from the lyrics.
Album playerOne of the key additions to MTV Artist was the album player. This allowed artists to share their albums as well as premiere new ones.
The player should be versatile to include:
• A standard album player
• A full page take over for album premieres
• Embedded player
• Sponsorship opportunities
2M monthly visits
30M album streams
100 album premieres
Hydric Media - App
+ Other talented people
NY Train Project
MTV Music Meter