MTV Music Meter
Background
MTV Music Meter utilizes an algorithm developed by EchoNest to rank the top 100 emerging artists. The site works by tracking artists social media buzz through Twitter, Facebook, blogs, and news feeds and ranks them according to which artists is creating the most velocity at any given moment. MTV Music Meter allows fans to discover potential new artists that they might not have heard before.This product was designed for the web, iOS, Android and Samsung Smart TV.
Card concepts
We explored the concept of having all the artists content nested in what we called "cards." The idea was to make the ranked artists the main focus on the page. Once a user clicks a card, the content would expand like an accordion.
Embedded player
The idea of an embedded audio player was pitched during the process. The thought was to help drive more traffic to MTV Music Meter and allowed possible sponsorship opportunities. You hear it first
Each artist card contains audio tracks that allow users to preview the song and make a purchase if they like it.
TV Platform
MTV Music Meter was also available for Samsung Smart TVs. The challenge was to create a consistent experience with the desktop and app versions. Obviously a tv remote functions differently so we tried to simplify the number of steps the user had to press to access content.Samsung experience
For the launch of the Music Meter app, MTV took over the Samsung Experience store located at Columbus Circle. The app was showcased on all mobile and tablet devices as well as tvs. I worked on a series of illustrations and animations that was displayed throughout the store.
Results
1M+ app downloads
Credits
Mark Mezrich
Shannon Connolly
Kyle Eberle
MTV Developers
Carrot Creative - Mobile App
Accedo - TV App
+ Other talented people
Press
Mashable
Tech Crunch
Rolling Stone
Billboard
Fast Company
Huffington Post
Bloomberg
The Next Web
Textio Frontdoor
MTV Artists
NY Train Project
MTV Playlist
Boston Scientific