MTV Playlists
Background
MTV wanted to launch a series of playlists that would live on Apple Music, Spotify, and SoundCloud. The idea was to feature a new playlist and album cover every week. The challenge was to create a series of designs that was custom to a particular playlist but also allowed the artist image to be swapped out fairly quickly, all while keeping a consistent look throughout the series.With the brief in mind, I came up with the art direction, designs, and illustrations that worked seamlessly to acheive the goal. In addition to living on the music apps, the designs were also used in various social media platforms such as Instagram, Twitter, and Facebook.
Challenge
Develop an identity and create system to help launch and scale a new series of playlists for MTV fans that will live on Apple Music, Spotify, and SoundCloud.Playlists on MTV.com
Below are desktop and app versions for MTV Artists pages. The app was available for both iOS and Android devices. The goal was to create a consistent and seamless experience between the different platforms. Sound ID, a feature built into the app allows fans to easily discover songs by placing their phone next to the speaker or by typing in a few words from the lyrics.
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Below are desktop and app versions for MTV Artists pages. The app was available for both iOS and Android devices. The goal was to create a consistent and seamless experience between the different platforms. Textio Frontdoor
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